About Us
Our Approach
We believe in the harmony between our choices and the environment. Our approach to fashion is rooted in the principles of slow fashion—crafting timeless pieces that last. Our designs embody the spirit of Hawaii, reflecting the island’s natural beauty and the values that guide us. Our collections are limited, so there’s minimum waste. We are dedicated to creating clothing that stands the test of time, using only ethically sourced materials, free from child labor, chemicals, and deforestation. Our mission is to redefine the fashion industry through each sustainable piece we create, inspiring others to only support brands that resonate with their values, setting off a ripple effect throughout the fashion industry.
Who We Are
We’re sisters with a shared love for organic fashion and a deep opposition to fast fashion. Our vision is to design elevated organic resort wear that goes beyond basic styles. We believe in looking effortlessly chic, where you look good without trying too hard. In collaboration with local female artists, each piece is a reflection of love, nature, and the raw beauty of Hawaii, designed to inspire and uplift anyone who wears it.
Why We Started
TATI HAWAII was born from a desire to create something more than just fashion—a brand with purpose. In an industry often driven by speed and waste, we are committed to sustainability and ethics, striving to do our best in a world where nothing is perfect. We want our creations to leave less of a mark on the planet, offering garments that evoke a sense of tranquility and connection to nature. Each piece we design reflects our dedication to a future where clothing lasts, not just for a season, but for decades. At TATI HAWAII, we are focused on crafting enduring pieces that celebrate art, quality, responsibility, and a deeper connection to the world around us.
OUR MISSION
At our heart, we envision a world where fashion transcends mere aesthetics and becomes a true reflection of our values. Our mission is to elevate ethical fashion to its rightful place as the standard, infusing every garment with the essence of nature. From organic, non-toxic fabrics to plastic-free packaging, we are devoted to creating sustainable pieces that not only connect you to the earth but also empower you to express your most authentic, radiant self. We believe that true beauty emanates from within, and our clothing is a celebration of that inner glow. Join us in redefining fashion for a more thoughtful and inspiring future.
We are proudly partnered with socially and ethically responsible manufacturers that share our commitment to fair labor practices and environmental protection. Our manufacturers value the well-being of their employees, providing not only fair wages, vacation time and holidays, but also dance and prayer breaks, fostering a supportive and empowering work environment. It is SO important to us to not support fast fashion manufacturers. Every garment we create is a testament to our dedication to ethical manufacturing, ensuring that each piece reflects our values of fairness, kindness, and sustainability.
Manufacturing
Our commitment to sustainability starts with our choice of materials and extends through every step of the creation process. For our apparel, we use only 100% Organic Tencel natural fibers paired with eco-ink which is biodegradable + low impact (no harmful chemicals). Organic Tencel is the most sustainable fabric on the market. Unlike other fabrics, Tencel is made without toxic chemicals and uses biodegradable ingredients to transform eucalyptus pulp into yarn. Additionally, eucalyptus regrows from its base after harvesting, making it a highly sustainable alternative to deforestation. We pair 90% organic Tencel with 10% elastane for our stretchy apparel, achieving the closest connection to nature with the added benefit of stretch. Our sustainable fabrics are digitally printed with energy efficiency and without creating waste water. Our screen printed shirts are made with water-based inks and are made locally on Maui!
Materials
Stewards of the Earth
At TATI HAWAII, giving back is at the heart of everything we do. Each garment we create supports grassroots organizations that advance women’s education in Indonesia—an effort we believe can drive meaningful change. Inspired by the power of small actions, we are committed to making a difference through our business. Our mission goes beyond fashion; we strive to be responsible stewards of the Earth, raising awareness about human rights and the environmental damage caused by fast fashion. With every purchase, our customers help us build a brighter future—for people, the planet, and generations to come. Together, we turn ideas into action, one sustainable garment at a time.
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Customer Satisfaction
Worldwide
No matter where you are in the world, you can enjoy the beauty and comfort of TATI HAWAII products shipped to your doorstep.
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